Meet Vaibhav Dugar, co-creator at Kingdom of Good Food, a socio-enterprise that is revolutionizing the food industry with their sustainable approach to baking vegan, gluten-free cookies. Kivu, their flagship brand, is the only food product in the world that utilizes the purest form of energy - the sun - to bake their delicious treats. In an exclusive interview, Dugar sheds light on the impact of sustainable production in the food industry and the role it plays in educating today’s conscious consumers. When asked about the percentage of brands and manufacturers practicing sustainability, Dugar emphasized the need for more brands to follow suit, creating a wholesome impact on the planet. The unique production process of Kivu cookies is the use of solar ovens, which are powered by the sun’s heat. Rural women entrepreneurs hand-bake Kivu’s five variants of cookies, pack them, and dispatch them to various retail stores across the country. Not only are these cookies tasty, but a 10-gram Kivu cookie prevents around 5 grams of CO2 from reaching the atmosphere. Dugar reveals that Kivu’s primary markets are Tier 1 cities and exclusive retail stores that cater to health and wellbeing. However, with the pandemic, they have a healthy mix of online and offline distribution channels. Events like MILLETS INDIA play a significant role in introducing conscious consumers, retailers, and B2B buyers to the brand and their impact.
Lastly, Dugar highlights the community’s integral role in the Kingdom of Good Food’s initiative. The team ensures that the community feels involved by regularly updating them with their plans, sharing feedback from customers, and providing training. With a focus on sustainability and innovation, Kingdom of Good Food is leading the way in a more conscious and ethical approach to food production.