MAY 22, 2023

Transforming the Food Industry with “I Say Organic”: A Conversation with CEO Aakanksha Kapoor

                                      Creating a sustainable and organic future, one delicious snack at a time

I Say Organic is more than just a brand. It’s a movement dedicated to creating a sustainable and organic future for our planet. With an extensive product range that includes fruits, vegetables, groceries, and ready-to-eat snacks, this innovative company is revolutionizing the way we consume food. We had the privilege of speaking with CEO Aakanksha Kapoor, who shared her insights on quality assurance, sustainable manufacturing, product development, and future plans for the company.

Quality Assurance and Sustainable Procurement

At the core of I Say Organic’s mission is their commitment to quality and authenticity. Kapoor explained that the company identifies certified organic farmers, visits their farms to understand their practices, and tests their soil and water levels. Once a farmer is onboard, I Say Organic continues to monitor the quality of its products through regular lab tests, ensuring a consistently high standard.

This rigorous process not only guarantees the best organic ingredients but also supports local farmers who prioritize sustainable and eco-friendly practices. By partnering with these farmers, I Say Organic contributes to building a more resilient and environmentally-conscious food system.

Sustainable Manufacturing and Environmental Impact

Sustainability is a key aspect of I Say Organic’s manufacturing process. Kapoor shared that the company utilizes ingredients sourced for their B2C sales, ensuring that nothing goes to waste. Additionally, their solar-powered manufacturing unit is self-sufficient, incorporating eco-friendly machines like a solar dehydrator.

These sustainable practices significantly reduce I Say Organic’s environmental footprint, helping the company to be a true agent of change in the food industry. By embracing renewable energy and zero-waste principles, I Say Organic sets an example for other companies to follow.

Tradition and Innovation in Product Development

The Company’s product development process is a blend of tradition and innovation. Kapoor revealed that many of their recipes have been passed down through generations, and the brand focuses on using whole ingredients without any additives or chemical preservatives. This approach has enabled them to achieve a shelf life of up to 9 months for some products, while fermented items like Kanji enjoy an even longer life.

The company’s dedication to offering clean, pure, and chemical-free alternatives to conventional grocery and snack options sets them apart in the market. Customers can trust that I Say Organic’s products not only taste great but also contribute to their overall well-being.

Importance of Packaging and Labeling

Kapoor emphasizes the importance of product packaging and labeling as the first touchpoint for customers. By designing appealing packaging and ensuring clear communication, I Say Organic successfully engages with consumers and builds its brand.

The company’s commitment to sustainability extends to its packaging choices. I Say Organic continuously explores innovative packaging materials and designs that minimize environmental impact while maintaining the integrity and freshness of their products.

Future Plans and Growth

As for the future, the plans to expand its presence in offline retail chains across the country and invest in research and development for new products. The company is also exploring other channels to reach a wider

I Say Organic’s participation in events like BIOFACH INDIA has provided valuable insights on manufacturing and export, which will shape the company’s growth plans moving forward.

Kapoor expressed that the event opened her eyes to the gaps in the organic industry and the potential for their company to make a difference.

In a world where consumers are increasingly conscious of their food choices, I Say Organic is a beacon of hope.
By staying true to their mission of sustainability, quality, and organic living, this innovative brand is paving the
way for a healthier and greener future.

As more people embrace the organic lifestyle, I Say Organic will undoubtedly continue to grow and make a lasting impact on both the food industry and the environment.

By championing the values of sustainability, health, and tradition, The company is not only creating delicious products but also fostering a more responsible and conscious approach to food consumption. Company’s commitment to lead the charge towards a healthier, greener, and more sustainable future for all.