MAY 22, 2023

Healthy Eating for the Urban Lifestyle: Nourish Organics

In today’s fast-paced world, consumers are becoming increasingly health-conscious and are looking for products that align with their health and wellness goals. The organic food industry has grown significantly in recent years, fueled by the growing awareness of the impact of conventional farming practices on health and the environment. In this industry, Nourish Organics stands out as a clean food company that aims to make healthy eating easier for the urban population through sustainable, organic food. Whether you are looking for a quick, on-the-go snack or a wholesome breakfast option, Nourish Organics has something for everyone.

The company offers a range of products that are 100 percent natural, free of processed sugar, preservatives, genetically modified foods, trans-fats, and artificial flavor. Their product line includes wholesome and delicious multi-grain breakfast cereals, nutrient-dense cookies, on-the-go snacks, and fruit+fiber-based health bars. Nourish Organics takes quality control and management seriously, with sample products from each batch tested by a quality control manager to ensure that they match up to the company’s promise of true health. They pride on their well-considered and wide array of products that are not only extremely tasty but also provide true health to the busy modern individual.

Nourish Organics was founded by Seema Jindal Jajodia, a firm believer in healthy eating, fitness, and mental wellness. Her daughter, Nikita Jajodia, who is the Marketing Head at Nourish Organics, has been with the company for the past four years and has helped scale the company to new heights with innovative ideas and communication strategies. Today the company’s products are available on leading e-commerce platforms, including Amazon, Big Basket, Flipkart, Milk Basket, and more, as well as in over 2000 retail stores across the country. Nourish Organics also sells in-flight in Indigo airlines, WH Smith, and other major chains across airports and premium 5-star hotel chains across India.

Recently, Nourish Organics expanded its product line with the introduction of Popeas Protein Puffs, a certified organic, vegan-friendly, gluten-free snack that contains 12 grams of natural plant-protein. They also supply to HoReCa, with several 5-star hotels, including Taj group hotels, Sheraton, and Le Meridien, among its customers. The company plans to develop a team exclusively for this vertical in the coming months. The organic food industry is vast and has a great scope for brands to explore and innovate. Nourish Organics hopes to utilize the market’s interest in its product and educate consumers on how healthy and tasty can be synonymous. The company focusses on aggressive sampling, distribution expansion, new product development, and establishing a team of professionals who believe in its vision. The company’s expansion efforts are focused on making its products accessible across leading metropolitans in the country. Organic food is not just a trend, it is a way of life for many people who believe in the benefits of consuming food that is free from harmful chemicals, pesticides, and genetically modified organisms. The benefits of organic food are numerous, including improved heart health, better mental health, and a reduced risk of certain cancers. Organic food is also better for the environment, as it promotes sustainable agriculture and helps to protect biodiversity.

At Nourish Organics,the company’s vision is best encapsulated in its product code, “healthy eating for urban living.” The brand’s focus on sustainability, health, and wellness is reflected in its range of organic products that are not only delicious but also nourishing to the body and the mind. So, if you’re looking to make a change in your eating habits and adopt a healthier lifestyle, Nourish Organics is the perfect place to start.